Mercedes Logo Evolution


The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz & Cie, founded by Karl Benz. These companies merged in 1926 and called it Diamler-Benz.

The logo in 1902 was a mere text saying Mercedes. In 1909, a three pointed star which originated from a postcard by Diamler represents making vehicles in land, water and sky. In 1926, the original logo of the two companies was combined. This results into a three pointed star with laurel wreath from Benz. In 1934, the current logo was chosen during the first Grand Prix at the Nürburgring when one of their cars exceeded the eligible weight of 750 kilograms. So, the officials polished the white paint back to its silver color which is the reason why the car was named “silver arrow”. Since then, the three point star and a ring was colored silver.

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